Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.
The current revenue drivers included in my business concept include the Uber like part of the business where the make-up artist is requested to go meet up with a client. So in a way it transports a service to someone's front door. The other revenue driver is the fact that it is a networking platform and my idea for the future may be charging a low price for the make-up artist to be signed up to the networking platform if the business were to be successful.
Describe what kind of product offering you believe should be next. What's the next thing your customers want?
I think the next product offering customers might want would be to be able to buy the same products off of the make-up artist's there and then if they really love the products used. I don't want this company to start selling products at people's door similar to Mary K however. I do want to preserve the service being the product offered and not have the selling of products be an uncomfortable intrusion in the experience. If not selling actual products then the company could slowly make its way to that starting with offering coupons to products sold at Sephora and Ulta.
Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?
This next thing could enhance my existing service as it conveniently provides products used by make-up artists right there and then to the interested client enhancing the user experience and the conventionality of it all. Also the fact that the make-up artist would have the product there ready to be bought may cause a natural affect in the client to impulsively buy the product which is good for the company. I don't feel this particularly foster customer loyalty but it does foster a stronger partnership with our supplier being that we are selling their products increasing business for them with my company having some sort of share in the revenue.
Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.
What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?
Describe what design/usability changes you'd make to the product.
Describe why you think this product would make a good addition to your current product/service offering.
For the questions in colored font above I just wanted to explain that my service-based business wouldn't exactly have an additional product that would align with the existing business in a similar way than another business that strictly sells a product might. The only product I thought of as previously mentioned includes the selling of the actual products being used aside from the service being offered. Due to that I'm putting a picture of make-up in general because my business works as a networking platform that will essentially deliver a make-up artist to your front door.
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